Education + counselingStart here when you know you need help but do not yet know what kind.
U.S. Small Business Administration — Learning + Counseling
Use it for: starting, operating, growing, government contracting, export basics, and finding local assistance.
Why it works: SBA maintains free learning and connects owners to resource partners including SCORE and Small Business Development Centers.
What it does not do: It will not make a business plan good merely because you completed a course. Use the education to pressure-test your actual numbers and market.
Open SBA counseling + learning →
SCORE
Use it for: free mentoring, webinars, templates, and getting a second set of experienced eyes on a business decision.
Why it works: SCORE is an SBA resource partner and provides volunteer business mentoring at no cost.
What it does not do: A mentor is not automatically your lawyer, accountant, or industry specialist. Ask what experience the mentor has and treat specialized advice accordingly.
Open SCORE →
Taxes + recordsUse the source that writes the federal tax rules before using somebody’s thirty-second summary of them.
IRS Small Business & Self-Employed Tax Center
Use it for: EINs, business structures, self-employment tax, recordkeeping, employment taxes, deductions, filing, and industry-specific tax centers.
Why it works: It is the IRS. The material is maintained for the people actually responsible for administering federal tax law.
What it does not do: It does not tell you how every federal rule interacts with your state, city, industry, or unusual facts. Complex decisions still belong with a qualified tax professional.
Open the IRS small-business center →
Market research + searchFree tools are useful when you know what question you are asking.
U.S. Census Bureau — Census Business Builder
Use it for: demographic, market, workforce, and industry context around a location or business idea.
Why it works: It is official Census data organized specifically to help businesses explore markets.
What it does not do: Demographic data cannot tell you whether people will buy your exact offer at your exact price. Use it to narrow assumptions, then validate them with real customers.
Open Census Business Builder →
Google Search Console
Use it for: seeing whether Google can crawl and index your site, which searches show your pages, clicks from Google Search, and technical indexing problems.
Why it works: It is Google’s free first-party diagnostic for Google Search.
What it does not do: Search Console does not guarantee rankings and it does not measure your entire customer journey.
Open Search Console →
Google PageSpeed Insights
Use it for: checking page performance and seeing technical suggestions for mobile and desktop.
Why it works: It combines lab analysis with available Chrome user-experience data and is maintained by Google.
What it does not do: A perfect score is not a business strategy. Fix user-impacting problems first instead of sacrificing readability or functionality to chase a number.
Open PageSpeed Insights →
Google Business Profile Help
Use it for: official instructions on business information, reviews, profile access, and local-profile features.
Why it works: It documents Google’s own product rather than somebody guessing what a button does this month.
What it does not do: A profile alone will not fix a weak offer, poor service, bad reviews, or an inconsistent public footprint.
Open Google Business Profile Help →
Cybersecurity + dataYou do not have to become a hacker. You do have to know what you are responsible for protecting.
NIST Small Business Cybersecurity Corner
Use it for: cybersecurity basics, Cybersecurity Framework 2.0 quick starts, phishing, ransomware, MFA, backups, cloud security, privacy, incident response, and employee awareness.
Why it works: NIST curates freely available material specifically for small businesses and continues updating the collection.
What it does not do: A checklist cannot certify that your systems are secure. Higher-risk businesses may need qualified technical and legal help.
Open NIST Small Business Cybersecurity Corner →
CISA — Free Cybersecurity Services + Tools
Use it for: federal cybersecurity guidance, threat resources, training, incident-response material, and free tools/services for eligible organizations.
Why it works: CISA is the federal civilian cybersecurity agency and maintains practical defense resources.
What it does not do: Not every CISA service applies to every small business. Read eligibility and scope before assuming a service is designed for your company.
Open CISA resources + tools →
FTC — Data Breach Response + Business Guidance
Use it for: incident-response basics, consumer-protection duties, privacy, advertising rules, scams, and breach communication planning.
Why it works: The FTC enforces federal consumer-protection and privacy-related requirements within its jurisdiction.
What it does not do: Breach notification law varies by state, data type, industry, contracts, and facts. Use the FTC guide as a response framework—not as a substitute for legal analysis.
Open FTC breach-response guide →
Loans + grantsFree money exists. The mythical “government grant for any business idea” mostly does not.
SBA Loans + Lender Match
Use it for: learning 7(a), 504, microloan, and other SBA-backed financing options and finding participating lenders.
Why it works: SBA publishes the actual program structure and eligibility framework.
What it does not do: An SBA guarantee is not a gift. Loans must be repaid and lenders still evaluate credit, repayment ability, purpose, and program rules.
Open SBA loan programs →
Grants.gov
Use it for: searching official federal Notices of Funding Opportunity and checking who is actually eligible.
Why it works: It is the federal government’s central grant-opportunity portal.
What it does not do: Most ordinary small businesses are not eligible for most federal grants. Read the eligibility section before wasting three days writing an application for money you legally cannot receive.
Start with Grants.gov eligibility →
SBIR/STTR — America’s Seed Fund
Use it for: eligible U.S. technology and R&D businesses seeking non-dilutive federal funding tied to agency research missions and commercialization.
Why it works: The SBA-coordinated programs connect small businesses to participating federal agencies and official solicitations.
What it does not do: This is not a general “open a bakery” grant. It is competitive R&D funding with eligibility, proposal, technical, and commercialization requirements.
Open SBIR/STTR →
Investors + securitiesBefore you give somebody equity, understand what the hell equity is.
SEC — Resources for Small Businesses
Use it for: understanding funding roadmaps, private capital-raising pathways, exempt offerings, registered offerings, and what changes when a company goes public.
Why it works: The SEC’s small-business capital resources explain the regulatory pathways from startup through public-company status.
What it does not do: Securities transactions are fact-specific and regulated. Educational material is not permission to sell equity however you want.
Open SEC small-business resources →
SBA — Small Business Investment Company directory
Use it for: understanding SBA-licensed SBICs that invest debt, equity, or both in qualifying small businesses.
Why it works: The SBA licenses and regulates SBICs and publishes a searchable directory.
What it does not do: SBA does not directly hand your company investment capital through this program. You still need an investable business and must fit an investor’s strategy.
Open SBA investment-capital guide →